The Global Alliance of Territorial Communities

The Ask

GATC was looking for someone to take ownership of social media management, content creation, advertising and media management, and audio & visual design. The goal? To clearly communicate the mission and values of their work.

The Solution

We transformed their social media platforms into dynamic spaces, actively engaging new audiences through a blend of organic and paid content.

Our approach included human-centered storytelling campaigns, paid media marketing, and event coverage that aligned with our storytelling principles and GATC's mission of educating and inspiring future generations in environmental conservation.

We also handled events coverage by managing and creating additional digital & physical assets (including newsletter campaigns, landing pages, merchandising and brochures). We took every opportunity to convey the essence of events in a manner that felt both natural and enjoyable, unifying everything with the look and feel of the publications on social media.

The Results

By incorporating an organic and paid social media strategy, we saw a 651% increase in total audiences, a 21,000% increase in total impressions and 3,700% increase in total engagements across Facebook, X, LinkedIn and Instagram in just 5 months.

We’ve also wire-framed and project managed landing pages and executed informative newsletter campaigns via MailChimp. We exceeded the average industry-wide e-mail open and click rates, by 20% and 10% respectively.

We continue working alongside GATC, ensuring their messages continue gaining traction and recognition for the advocacy and support towards Indigenous Peoples and Local Communities.