CREER
CREER is a non-profit organization dedicated to supporting marginalized communities through education and empowerment programs. Adriana got involved with carrying out their communications and digital content campaigns.
Client
Tools
Year
The Ask
CREER investigates and promotes the protection, respect, and remedy of human rights in Colombia and Latin America. It is also a facilitator of sustainable development, social inclusion, and the effective enjoyment of rights. Overall, they needed an expert with a strategic and digital mindset to increase awareness of their work and break down complex topics into digestible content.
The Solution
Long-format, high quality content was the approach. The team created engaging content that highlighted CREER's impact and success stories via various mediums. One principal project was a documentary called In The Footsteps of ANMUCIC: The Rebirth of The Women of Cesar and Magdalena, with the support of the United Nations Multi-donor Fund for the Sustaining of Peace in Colombia, told the story of the association and its social and productive capacities.
The Results
A wide variety of evergreen projects, useful for educational and community-building purposes. Whether it be a resource aimed at improving labour conditions in Colombia, or the Capacities for Collective Impact program, which held space for different groups to brainstorm conflict resolutions through open dialogue, CREER's online presence is now stronger, and their fundraising efforts are more effective.
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