Remoter Project
Remoter was a content platform dedicated to empowering remote workers and companies. Our challenge was to take this from ideation into product, and to differentiate ourselves with unique content to break through an already saturated market. We focused the basis of all our storytelling on spotlighting human connections.
Client
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The Ask
Remoter aimed to grow their community of remote workers and companies by providing valuable content and resources, and to act as a user acquisition channel for Torre.AI, an HR tech platform that connects talent with remote work. Torre.AI sought assistance with brand building, content marketing, and community engagement.
The Solution
We created a content marketing strategy that included articles, guest posts, webinars, podcasts, videos and social media content tailored to people who were aiming to make the switch to work remotely. Our community-building efforts involved a lot of networking; hosting in-person and virtual events, and inviting top level remote work advocates to be part of our podcast interviews.
The Results
Our efforts led to a wealth of evergreen content - 2 seasons of the Remoter Podcast, more than 50 videos to access tips and tricks, learnings, best practices and more from leaders in the world of remote work, and an Instagram community that engaged with Remoters worldwide and served as a portal to further remote work resources.
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